In addition to selling products in brick-and-mortar stores, many storefronts are now offering buy online pick up in-store (BOPIS) services, same-day delivery, and online shipping. Ginesys is a fast-growing complete retail tech company working with around 1200+ customers and 30,000+ users with a wide reach across India. Analytics Insight has engaged in an exclusive interview with Rohit Khetan, Head of Marketing and Strategy at Ginesys.