Omnichannel guide – What are bricks and clicks? How to become a brick and clicks retailer?

Business Model of Bricks and Clicks Described

The term “bricks and clicks” refers to a company concept that combines an actual storefront (the “brick”) with an internet sales channel (the click). The terms “click and mortar” and “clicks and bricks” are also used to describe this type of multichannel business model....